About Us
As a company, we’re NYC-based advertising professionals who’ve spent 20+ years buying and selling national media. We adhere to the knowledge that brands, not companies, run advertising, and that brand managers and agency media executives decide where and when. We also believe these decision-makers become harder to reach, and rotate more frequently, every year.
So, in 1998, we developed the Advertising Database® 10,000-brand system, to simplify prospecting. Today, we track virtually every brand spending $1MM+ annually in national media, and update contacts within an average currency of two business quarters, leaving virtually none in excess of 365 days. As tens of thousands have come to use Advertising Database®, we’ve added information about brands’ targeting and media planning criteria, and have provided AdData in several web-based versions.
So, in 1998, we developed the Advertising Database® 10,000-brand system, to simplify prospecting. Today, we track virtually every brand spending $1MM+ annually in national media, and update contacts within an average currency of two business quarters, leaving virtually none in excess of 365 days. As tens of thousands have come to use Advertising Database®, we’ve added information about brands’ targeting and media planning criteria, and have provided AdData in several web-based versions.